Nerds_logo_2020

Nike pulls products from Foot Locker!

A devasting blow to a legendary cultural institute, a UK high street portal to US sneaker culture since the early 90s. Nike has been transitioning its offering to a D2C model for some time to collect data and increase profits. This model allows Nike to own consumer relationships and messaging and create personalised direct comms - marketing to the power of one. However, Gen-Z prioritises specialist retailers over brand-owned retail platforms. Stores such as Footlocker, and JD Sports Fashion plc instil considerably more confidence than brand-owned channels because of their tightly curated collections and lifestyle focus; they act as safety rails for the sports-inspired youth consumer. Footlocker's US sneaker culture positioning has helped install and perpetuate Nike's street culture kudos. Will continued third-party withdrawals reduce Nike's edge and sterilise its positioning?

Nike pulls products from Foot Locker!

Data Never Sleeps

NEW WIN

AI Machine Learning - Sneaker Authenticator

Levi’s® Project Jarreau Vandal

501® Jeans | The Number that Changed Everything with Kicki

Zalando Buys Majority Stake in Highsnobiety What does this mean? 

1 2 3 33
nerds-logo-white
TRUSTED BY:
Privacy PolicyT&Cs
: Joel Claude
©2022 All Rights Reserved
S
Top