Nike's dot swoosh project has landed and marks the start of the 'brands race' for web3 enabled communitization. The platform's objective is to get people on chain via a gated community that provides members with access to exclusive events, the opportunity to collaborate with Nike designers on virtual product, and receive royalties from member-driven, virtual product (NFT) projects. For now .Swoosh is in an invite-only beta phase, meaning users will need an access code to enter. The platform is accessible via web browser on mobile or desktop.