.Swoosh - Nike's Web3 Communitization Project

Nike's dot swoosh project has landed and marks the start of the 'brands race' for web3 enabled communitization. The platform's objective is to get people on chain via a gated community that provides members with access to exclusive events, the opportunity to collaborate with Nike designers on virtual product, and receive royalties from member-driven, virtual product (NFT) projects. For now .Swoosh is in an invite-only beta phase, meaning users will need an access code to enter. The platform is accessible via web browser on mobile or desktop.

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