Telfar Live is the most innovative fashion brand's economic-social-cultural experiment that embodies its purpose of being "not for you, but for everyone." With Telfar LIVE, a product assortment drops at its wholesale price, and every second, the price increases until an item sells out. Once sold out, the price stays as its retail price, creating greater accessibility.
Telfar's drip business model combines just-in-time production with episodic live entertainment that is as accessible and public as its Bag Security Program. TELFAR's vision is to create iconic pieces at a fraction of its competitors' prices, which is a revolutionary switch in the relationship between availability and aspirational value.
TELFAR's entertainment is the widest product distribution channel possible, making physical stores unnecessary. TELFAR is pursuing the reverse pyramid growth model, creating economic value by generating access to desirable products, taste, knowledge, and community.
As TELFAR says, "We want our work to feel like a world - because we need a world that feels like us."