Check out the model created by Erwan Rambourg in his latest book ‘Bling Dynasty’, which grades the luxury category. Gen-Z will soon become the primary force that is driving this luxury trend. However, it’s not just the super-rich fueling this industry; we see youth audiences from a lower-socio-economic stratum are also heavily prioritising spending on everyday luxury such as Moët Hennessy, Courvoisier, Hakkasan Group & Nobu. This group will happily go without being able to afford premium core brands such as Gucci, Moncler, and DSQUARED2, which are accessed with cash through retailers like FLANNELS.
