The Luxury Hierarchy For Brands

Check out the model created by Erwan Rambourg in his latest book 'Bling Dynasty', which grades the luxury category. Gen-Z will soon become the primary force that is driving this luxury trend. However, it's not just the super-rich fueling this industry; we see youth audiences from a lower-socio-economic stratum are also heavily prioritising spending on everyday luxury such as Moët Hennessy, Courvoisier, Hakkasan Group & Nobu. This group will happily go without being able to afford premium core brands such as Gucci, Moncler, and DSQUARED2, which are accessed with cash through retailers like FLANNELS.

The Luxury Hierarchy For Brands

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