It's cool to see Yuga Labs, BAYC's first IRL use case. NFTs have reshaped brand, open-source, and co-ownership, as you can take what is seemingly just a Jpeg and turn it into its own ecosystem and brand. Excellent work Andy Nguyen.
https://hypebeast.com/2022/3/bored-ape-yacht-club-owner-ip-ownership-rights-open-restaurant-bored-hungry-info
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