Young people in today's society are not your usual consumers.
They are tech-savvy people who are considerably more connected than earlier generations and can readily find any information they want with a click of a button.
You naturally need to find a successful strategy to connect with young people when you have chosen them as your target market. More than that, you need to pique their interest and persuade them to buy.
As you can expect, marketing to young adults nowadays is very different from what it was in the past. It can be challenging to get their attention and risky at the same time because a single mistake can damage your business.
This makes it more practical to come to experts with prior experience that you can rely on–like NERDS Collective.
Learn more about the significance of youth marketing and what it's like to work with the best agency as you scroll below.
Gone are the days when putting up a billboard and running a few TV commercials was all you needed to do to attract new customers.
The entire marketing concept has changed as a result of cutting-edge technology and widely used social media platforms, and your target audience's demographics may have changed as well.
The greatest segment of the workforce comprises millennials, which are anticipated to be high spenders with media-saturated purchasing habits.
They are also a very intelligent bunch, so to successfully tap into the part of that purchasing power, you must speak their language and disseminate your message where it will be most effective.
Implementing these four methods into your marketing plan will offer you a strong foundation:
Simply choosing a message to convey in your marketing campaigns is not enough. Additionally, you need to know the best marketing channels for connecting with your target market.
For instance, a huge number of young individuals in today's society do not watch cable television or read books. Video streaming might be more popular.
Additionally, they might not frequently tune in to the radio; instead, they might use streaming audio services to access music. Additionally crucial to marketing to young adults is social media. Remember that some platforms can be better suited than others for utilising when promoting particular types of products.
For instance, home décor products might be successfully promoted on Shopify or Pinterest. On Twitter, Facebook, and Instagram, automobiles may be advertised.
Being a successful influencer might bring in large sums of money. According to research, the proportion of kids and teenagers who claim to have a role model has increased over the previous ten years, rising from 78.0% in 2009 to 93.4% in 2019.
However, not just famous people and prominent social media figures are making money. Gen Zers, as a whole, are aware of the power of their brands.
You'll gain invaluable insights into what appeals to the youth audience if you stay current with new thought leaders.
Smart companies are now collaborating with nano influencers, who have smaller fan bases but higher engagement rates. Because it indicates their value and enables them to draw in more substantial high-paying clients, these people will put a lot of effort as brand ambassadors to assist you in selling things.
Don't take them for granted. Encourage customer loyalty by rewarding your brand's ardent supporters: pay them, publicly express your gratitude, interact with them frequently, and send them complimentary goods or event tickets.
All talk and no action won't cut it anymore; to have an impact, you must genuinely interact with and pay attention to your customers.
Discover what is important to them, inquire about what you should be doing more of, learn about the charities and causes they are passionate about, and how you might become involved.
High street cosmetics retailer Superdrug is an excellent example; they regularly conduct consumer surveys and utilise the responses to develop their advertising. Such action will assist you in staying true to your customers and the cause you are supporting.
Young adults today like watching videos on their mobile devices and sending amusing or intriguing films to friends and family. Create short videos if you want to sell your goods or services to young adults.
Keep in mind that these videos need to be direct and short to capture the audience's attention.
The youth audience will not watch a video longer than a minute or two. When videos are clever or fascinating, they may potentially go viral by being shared a lot, which greatly benefits you.
The tiny things matter when trying to hold the interest of a younger audience, and a lot of thinking goes into doing so. And if this seems out of your league, why not outsource your marketing needs to the experts?
With years of experience in the field, NERDS Collective gained a deep understanding of how to connect brands with the youth. And as we know, young people consume advertisements in different ways. Thus, we create custom-tailored strategies to target them.
If you're still in doubt, might as well read our case studies and have them speak on our behalf!
In the United Kingdom, children and young people between the ages of 10 and 24 make up 18% of the total population. Therefore, you should never ignore the youth market, regardless of your primary target demography, product, or service.
There's no such thing as the "best" way in youth marketing. It all depends on the type of your business and the kind of audience you're targeting.
But, with our years of experience, we have noticed that the strategies mentioned above work most–so feel free to use them and adjust them until you find the right strategy for you that works.
Just like a doctor that can't prescribe meds to their patients without prior consultation, the cost of an agency like ours may vary depending on the needs and goals of your business.
So why not give us a call today so we can discuss your project and the cost after?
Unlike any other agencies, NERDS Collective specialises in youth and cultural intelligence and emphasises strategy, insights, and innovation. We assist brands in moving closer to adopting a stance that is in line with customers.
As your youth marketing agency, you can be confident knowing that we have the following characteristics: