Today, one set of consumers is more aware of current events than any other.
They have money to spend and know what to buy with it. In actuality, they are in a far better financial position than the generation before them.
If you can pique their attention, they'll be your perfect client, enthusiastically promoting your business among their colleagues and spreading your message like wildfire.
It’s not as simple as you might assume to target young audiences around the world, who are a pretty fickle group and the consumers of tomorrow. You need to step up your current marketing efforts in order to get their attention.
Here at NERDS Collective, as a leading youth marketing agency in Kensington, we fully understand that traditional marketing won't work on this generation, which is why we help businesses like yours step up their game by improving current strategies and turning them into what appeals to the youth.
Scroll further to learn more about the significance of youth marketing.
Time flies, and no matter how much we want to stay in the current trends, we have to understand that the population is growing, and the purchasing processes are changing.
Today’s youth is known to have more purchasing power, with a whopping $500 billion, which is higher than the rest!
And because of that, businesses have no choice but to adapt. They are stepping up their marketing efforts; some even start from scratch.
Therefore, for businesses that want to adopt youth marketing, where do you even start?
There is no secret recipe, but a well-integrated, multichannel action plan that considers all possible opportunities to engage your audience is an excellent place to start. Let's examine it more closely
Typically, your goods won't be enough to draw a younger individual to your website. By producing original content, you can entice visitors to your website or social media accounts. Make it more than just selling your product.
Have faith that after consumers come to appreciate your business for its clever user-generated content, they'll be willing to try your product on their own terms.
Include interactive content like the following on your website and social media platforms:
Who you pick will depend on your marketing strategy and budget. This might be a terrific method to expand your social networks and attract brand-loyal customers.
The secret to attracting younger users to your website and social media pages is to load them with excellent, captivating content. Then, let them decide on their own if they want to find out more about your product and buy it.
Gen Z will make up 40% of all consumers by 2020. Thus engaging them and fostering lifelong brand loyalty is more crucial than ever.
A connection is the basis of all human relationships.
More connections can be created if brands begin to allocate money to innovative methods of locating and utilising a connection point. Gen Z has to be met where they are, not where brands assume they should be.
Businesses aim to be everywhere at once and capture as much of your attention as possible.
People frequently forget that they just need to reside where their target consumer does. You run the danger of appearing unauthentic if you do not comply with the brand messaging on your native platforms.
The mere fact that your audience is young does not imply that they lack comprehension of what they are viewing.
To succeed in the digital marketplace, you must establish connections between your brand and the groups of people who are its largest supporters. Your supporters will be the first to notice if you make style decisions that aren't authentic to who you are.
A company should never attempt to do to sound hippy and slang unless another teenager wrote the content for your page. Your audience can pick up any insincere use of appeal.
Consumers prefer to receive more value than they pay for. Therefore, if you can give sales and discounts, it will rapidly get their interest. Using a rewards system would be an extra bonus.
By doing this, you can increase customer loyalty since they will want to keep using your brand because they know they will benefit from their repeated purchases. This is a fantastic way to thank your consumers and show them how much you value their business.
While you can use several tactics to get closer to the hearts of the youth, there's no better option when hiring an experienced youth marketing agency like NERDS Collective.
A reputable youth marketing agency like ours will assist you in developing or modifying your youth marketing strategy through several creative tactics that work!
Here at NERDS Collective, we understand that each business is unique, so when we work with our clients, we don't just tick off check boxes for each strategy. We take time to understand your needs regardless of your industry and note those specific needs when implementing a bespoke marketing campaign that works.
If you’re still in doubt, why not review our client testimonials and have them speak on our behalf?
Once you've made up your mind, feel free to call us, and we'll be happy to discuss your needs!
Marketing to young people might be challenging, but only if you don't use the tools at your disposal to get their attention.
Make the most of your company's potential by successfully entering the young market with the help of a reputable youth marketing agency like NERDS Collective. This will assist your brand in expanding its audience and gaining priceless consumer attention.
Just like a doctor that can't prescribe meds to their patients without prior consultation, the cost of an agency like ours may vary depending on the goals of your business.
So why not give us a call today so we can discuss your project and the cost after?
Unlike any other agencies, NERDS Collective specialises in youth and cultural intelligence and emphasises strategy, insights, and innovation. We assist brands in moving closer to adopting a stance that is in line with customers.
As your youth marketing agency, you can be confident knowing that we have the following characteristics:
There's no such thing as the "best" way in youth marketing. It all depends on the type of your business and the kind of audience you're targeting.
But, with our years of experience, we have noticed that the abovementioned strategies work most. So feel free to use them and adjust them until you find the right strategy for you that works.