Creative 
Strategy
Agency 

NERDS is a culture-first creative strategy agency combining cultural intelligence and authentic creative direction to build brands authentically. We focus on providing creative, consumer-centric propositions that deliver a unique, differentiated place within culture whilst generating high commercial value.

Consumers no longer identify with mainstream cultural expression. Instead, they prefer to align with tightly nuanced bubbles of self-projection. Consumers seek more niche cultural identities and search for like-minded brands that reflect their ideologies and creative positioning.

NERDS build creative strategies that elevate your brand's position within the aspiration economy, enabling your brand to become an identity symbol for your target consumer.

As the go-to creative strategy agency, we charge your brand with cultural cachet by building innovative, creative platforms that drive positive brand perception and desire within the communities you aim to align with.

During our brand-building process, we centre the brand in multiple forms of creative expression, enabling subcultural appropriation across a spectrum of audience identity groups.

Through our creative strategy agency services, we help brands find their way through the rapidly evolving consumer-driven landscape, identifying opportunities to forge purposeful connections with influential consumer communities. Cultural relevance and creative resonance are the key focus of our strategic work. Brands cannot survive on competitive price points, product functionality and emotional benefits alone. Brands must step outside their category and carve out a creative selling proposition to stand out in crowded markets.

As an industry-leading creative strategy agency, we transform brands into cultural icons. Why?

Our research is co-authored with the communities at the centre of the movements your brand aims to align with.

We know consumers focus their spending on brands that share their cultural positioning and lifestyle associations.

We help our clients unlock the power of diverse and rich consumer insights and social understanding to craft unique and compelling cultural selling propositions. This begins with an informed and robust consumer understanding, this starts with us.

We are the preferred consumer research agency due to our industry-leading hybrid methodology research projects for the world’s foremost consumer brands. We partnered with brands such as Twitter, Puma, adidas, Nike, Levi’s and Budweiser to help position themselves at the centre of their strategic target consumer world.

Over ten years of getting Nerdy with research and insight has provided NERDS with a reputation as an industry disrupter and leading consumer research agency as we help brands unpack consumer mindsets, behaviours, practices, rituals, trends and ideologies.