Culture marketing is a form of communication that centres around the expression of art, lifestyle, music or fashion and the connected behaviours, norms, rituals and mindsets of a specific group.
Cultural Identity is a part of a person's identity, or their self-conception and self-perception, and is related to nationality, ethnicity, religion, social class, generation, locality or any kind of social group that has its own distinct culture.
Cultural Strategy identifies and uses innovative ideologies to build a unique brand market position.
Cultural expressions are creative, artistic, and stylistic articulations by an individual or group.
