For over a decade we’ve partnered with the biggest brands in the world. That’s meant collaborating with the figureheads in global style, sport and entertainment, including Nike, Disney, adidas, Puma, Levi’s, ​JD Sports, Amazon MGM Studios and Warner Bros.

Every project is grounded in real Gen Z and youth voices, through our proprietary research platform and data lake, Frontline. We work with senior leadership and C-suite teams to dissect nuanced brand and product challenges on a global and local scale. Commercially attuned outputs span consumer segmentation, brand and product repositioning, activation roadmaps, collaboration models, and bespoke platform builds that deepen relationships with core audiences and open up new ones.

From sportswear, streetwear and footwear to premium fashion, NERDS’ expert insight spans the breadth of the high street. Our strategic thinking and consumer expertise extends to the realms of FMCG, gaming, film and sport. Our youth marketing work transcends the categories but follows the same discipline: get to the root of the commercial challenge, find the cultural truth the category has been guessing at, then build something on top of it that actually moves.